UNIT 4 INDIVIDUAL PROJECT Essay Example | Topics and Well Written Essays - 1750 words

UNIT 4 INDIVIDUAL PROJECT - Essay ExampleThe company needs to target an unserved but profitable segment of the grocery store to increase sales and boost image minus the fierce competition.Distribution take. The company depends largely on department stores to sell its products. Reebok should explore other channels that would effectively promote the increased visibility of its products in the market.Intellectual property rights. The company produces its products through independent manufacturers in third world countries. Despite the enforcement of apparent(a) laws, knockoffs proliferate in many international markets which have an adverse affect on Reeboks revenues.Our passion for winning creates our possibilities. We harness the boundless creative push of every individual to make the differences that count - to captivate the consumer and create an exceptional global brand and organization.a. Pros Reduced production costs and lead time, increased unprocessed margins in the long run and creates untested sources of raw materials for footware product lines as well as develop more efficient distribution channels.a. Pros Reebok needs to bind to more conservative demand forecasts to effectively control marketing, advertising and other related expenses minimize production problems, cut costs and generate adequate cash flow for debt servicing.1. Recommending the implementation of the Market Development Strategy Alternative 1 to increase brand value and gain a bigger market share, if not a compulsive interest in the athletic shoes and sports apparel market.5. Product lines intended for outdoor activities should also be developed apart from contact sports, with 40% of the repress segment looking for new outdoor activities, among them backpacking/hiking (47%), road biking (38%), camping (30%) and paddle sports (23%). (NPD Group, as cited in Rab, 2004)1. Revamp of existing marketing platforms and repositioning to new segment must be